Focus on what matters.


There’s a not-so-well kept secret about the paint and fab industry. Despite all the talk about various chemistries, all the chemicals are (essentially) equally effective. Paint and fab chemistry is now a commodity. All the fancy brand names, all the complex pictures of molecules, all the geek speak—it’s all marketing. For the same stuff, basically. Pro-tect has the best features that matter, all rolled into one brand.

At Pro-tect, we have over 25 years of experience in the appearance protection world.


There are little to zero differences in the chemicals being used in appearance protection products. What matters is the effectiveness of the appearance program. That’s where Pro-tect comes in and we do it better than anybody else. We have the market on the appearance protection program, adjudication, and administration and we want to pass that expertise along to you.

pro-tect YDE dash app
your dealer experience

  • Dealer’s existing brand utilized.
  • Customer exposed to your brand throughout ownership.
  • Service Department uses reminders to drive service.
  • Dealer-branded mobile app, website, marketing materials.

pro-tect YDE dash app



Traditional disinfectants, like cleaning wipes or hand sanitizer, kill harmful microbes with toxic chemicals —unfortunately, these chemicals are toxic to humans and pets, too, and they must evaporate quickly to avoid causing harm. As they evaporate, so does their germ and virus-killing ability, leaving the surface open to contamination all over again!


Pro-tect doesn’t stop there — after destroying harmful viruses, germs and bacteria, it bonds covalently to the molecules of hard and soft surface material creating a brand-new antimicrobial biostatic layer — killing harmful microbes, indefinitely, without the use of harmful chemicals!


The patented Pro-tect fog permeates the cabin, ventilation system and trunk — creating a permanent antimicrobial surface that won’t rub, wear or fade away!


Microbes carry a negative charge — like viruses, germs, bacteria and mold — and when they contact this protective surface they are pulled magnetically onto the surface and ruptured and electrocuted by the bonded spears.







Watch this video to quickly learn about Pro-tect’s antimicrobial solution.


All of our products are private branded, reinforcing your brand to the customer any time they interact with the product. Pro-tect products also come with a Unified Claims Portal powered by Your Dealer Experience with no more effort, downtime, or cost.

Every product that we offer is not only backed by an A-rated insurance company, but is available as non-reinsured or reinsured.

Appearance Protection

Exterior and Interior Protection
100% safe for adults, children and pets.
Very easy to clean.
Environmentally friendly.
Protects from food spills and odors.
Covered damages have no out-of-pocket costs.


Zero startup costs.
Simple to use web platform.
Owning gives you the competitive edge.
You are in control of the funds.
Branded marketing materials.
12-month Complimentary PPM for only $35 per plan.


Touchpoint Opportunities - Extended-term plans and fob replacement programs allow for more interaction.
Replacement of lost, stolen, or damaged keys.
Emergency roadside assistance.
Home lockout assistance.
Tire changes, jump starts, and towing.


Unlimited repairs.
For new & used vehicles.
No deductibles or out-of-pocket costs.
Lifetime Guarantee.
Transferable ownership.
Repairs of dents less than 4 inches in diameter.

Pro-Etch Theft-deterrent

Unique permanent markings on various vehicle parts.
Proven theft-deterrent.
Replacement vehicle allowance towards a replacement vehicle.
Appearance and value of vehicle are not detracted from.


Appearance protection for interior/exterior.
Tire & Wheel (Rim) Protection
Pro-Key with Ultrix Key Tracker
Pro-PDR - Paintless Dent Repair
Windshield Repair 24/7 Roadside Assistance
Dent protection

Stop settling for a 10% penetration rate with your traditional appearance program—and start making more money on every vehicle you sell.


Unlimited Usage—12 Months/12,000 Miles Coverage

What’s covered? Pro-paint provides the same exterior protection your appearance program does, for a standard 12/12 term.*

No Chemical Application

Pro-paint doesn’t use a chemical, which makes offering it as simple as pushing a button—it’s all digital.

Perfect for Pre-loading

Pro-paint is ideal for pre-loading your dealership lot, since it’s inexpensive and there’s no application time needed.

Perfect for Up-selling

When every vehicle you sell includes Pro-paint, your F&I Managers gain powerful leverage in communicating the value of your existing appearance protection program. Pro-paint is compatible with all appearance programs.

*Please review the agreement for terms, conditions, and exclusions.

Full Suite of other products

Don’t worry, we’re not forgetting about everything else.

Aside from the products listed above, we also offer Powertrain Warranties, Vehicle Service Contracts, GAP, and Tire & Wheel coverage.

What our clients say about us


Dealer-Branded Website & App

Every service offered through Pro-tect is available, sold, and administered through a white-labeled dealer-branded app.  Customers engage with the app as they track their protection, receiving reminders when it’s time for service.


Dealer-Branded Website & App

Every service offered through Pro-tect is available, sold, and administered through a white-labeled dealer-branded app powered by Your Dealer Experience.  Customers engage with the app as they track their protection, receiving reminders when it’s time for service.

Pro-tect is compatible with all major menu systems

We know how to play nice.

Frequently Asked Questions

What are Pro-tect features and benefits?

Pro-tect is a limited warranty appearance protection program with the following coverage benefits:
• Dent Protection
• Interior Protection
• Alloy Wheel Protection
• Windshield Protection
• ExteriorProtection

Is there a deductible to file a claim?

There is no deductible to file a claim with Pro-tect.

How do I file a claim?

Claims can be submitted easily using the Pro-tect service app, the dealer branded app, or visiting our website at

How many dents can I have repaired during the term of my coverage?

You can have an unlimited amount of dents repaired during your coverage term. Dents must be able to be removed using paint-less dent repair methods and not have any paint damage. Please refer to your warranty for more specific details.

How long is my coverage good for? When does it start?

New Vehicle Purchases: 5 Years (60 months) Pre-Owned Vehicle Purchases (35,000 or less miles): 3 Years (36 months)
• Coverage Begins: Day of purchase
• Mileage Restrictions: 100K
• Transferable: Yes

How many times can I have my alloy wheels repaired?

You can have two alloy wheels repaired or reconditioned per year during the term of your warranty.

If my alloy wheels are damaged beyond repair, will they be replaced?

No, the alloy wheel protection only provides coverage for the repair or reconditioning of an alloy wheel in the event it is damaged by a road hazard or curb.

What if my windshield is damaged beyond repair?

If your windshield is damaged and cannot be repaired, we will reimburse you for your auto insurance deductible to file a claim with them, up to $500 per occurrence.

What types of interior surface damage do I have coverage for?

You have coverage for the repair or replacement of the vehicle’s original factory interior surfaces that become damaged as a result of permanent stains, UV exposure, temperature extremes, rips, punctures and burns. Please refer to your warranty for more specific details.

What types of exterior surface damage do I have coverage for?

You have coverage for the reconditioning of the vehicle’s factory clear coat surfaces that become damaged as a result of weather induced fading, UV exposure, oxidation, hard water etching, bird droppings, tree sap, road salt, road de-icing agents, acid raid, insect damage (including but not limited to love bugs), accidental spray paint overspray, or industrial fallout. Please refer to your warranty for more specific details.

Are there any vehicle manufacturers that Pro- Test does not provide coverage for?

Pro-tect does not provide coverage for all exotic vehicles, including, but not limited to: Alfa Romeo, Alpina, Ascari, Avanti, Bugatti Noble, Pagini, Panoz, Saleen, Spyker, TVR, Daewoo, Bentley, Lamborghini, Lotus, Maserati, Ferrari, Rolls Royce.